HR Turned Marketing Pro?
How to Advertise Your Benefits
to Attract and Retain Talent
presented by Brandon Weber &
Ilana Mauskopf
Sponsored by
Most companies have both HR and marketing departments, but how often do you cross paths? Marketing pros have a few tricks up their sleeves typically aimed at external buyers. What would happen if you (HR) applied marketing tactics to increase employee utilization and creatively position benefits for recruiting efforts?
Ilana Mauskopf, Director of Talent and People Operations at Nava Benefits believes it adds up to success. As an HR leader working FOR a benefits brokerage, the pressure is on to get benefits right. So she’s gotten creative with her HR strategy by using marketing tactics to amp up employee literacy, utilization, and satisfaction when it comes to both internal employees and interest from prospective talent.
Join Ilana and Brandon Weber, Nava Benefits Co-Founder and CEO, live on March 22nd to learn:
- HR strategy for how to package and position your benefits to maximize existing employee literacy and usage AND attract top talent.
- Guidance to leverage the impact of your benefits to boost overall company culture
- Tips and tricks for marketing to in-person, hybrid, and remote workforces
Brandon Weber, CEO and Co-Founder, Nava Benefits
Brandon is the Co-Founder and CEO at Nava Benefits, a modern benefits brokerage on a mission to provide high-quality, affordable access to healthcare to all Americans. By melding cutting-edge tech solutions with deep industry expertise, Nava aims to fix healthcare, one benefits plan at a time. Prior to Nava, he co-founded VTS, a company that transformed the commercial real estate marketplace, and is now used in over 50% of all office buildings in the United States. Outside of work, he enjoys getting into nature, and is passionate about backcountry skiing, mountaineering, and trail running.
Ilana Mauskopf, Director of Talent and People Operations, Nava Benefits
Ilana Mauskopf is the Director of Talent and People Operations at Nava Benefits. Before her role at Nava she was the Director of HR at Upfluence and additionally spent time in HR at Stack Overflow and Huxley Banking and Financial Services.With a uniquely human and empathetic approach, Ilana leads the strategic direction of Nava's hiring, culture, employee engagement and retention. Within this realm, she has a particular passion for helping companies (and their culture) scale and creating a psychologically safe environment for her employees.
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