Marketing Mindset for HR Professionals –
Moving Beyond Post & Pray Tactics

presented by Ryan Kohler

Most employers act like hiring is just about filling a job. But today’s job seekers aren’t just looking for another job—they’re looking for a better place to work. They want more than a paycheck. They want a workplace that aligns with their values, offers growth, and makes them feel like they belong.

Yet, most hiring content fails to answer the core questions of “why should I want to work for you?”. They rely on job postings that focus only on the role instead of showcasing the full employee experience. They treat recruitment as a transaction instead of a marketing and branding opportunity.

In this webinar, Ryan Kohler, HR tech innovator, podcast host, and author of the soon-to-be-released Don’t Just Post & Pray, will show you how to apply a marketing mindset to recruiting, creating a comprehensive, employer-branded content strategy that engages job seekers at every touchpoint.

You’ll learn how to:

• Move beyond job descriptions and craft a compelling Employer Value Proposition (EVP) that highlights what makes your company unique.
• Find your brand voice—develop a consistent tone and language across job ads, career sites, job board profiles, and social media.
• Transform your hiring content—from job alerts to career pages, from job descriptions to follow-up emails—into an engaging narrative that attracts the right candidates.
• Shift from transactional hiring to relationship-building—use ongoing communication to keep applicants engaged throughout the hiring process.
• Reduce your reliance on job boards by building an owned audience of job seekers through employer-branded job alerts and content.
  

This isn’t just about getting more applicants—it’s about attracting the right ones by creating a hiring experience that speaks to what job seekers truly want.