Redefining Assertiveness:
Women’s Guide to Effective Negotiation
presented by Yvette Durazo
Designed specifically for women in Human Resources, this webinar empowers female HR professionals to redefine assertiveness and master negotiation strategies essential for leadership success. In the evolving workplace, HR leaders play a crucial role in advocating for talent, resources, and organizational change. This session equips participants with the skills to negotiate confidently, overcome biases, and influence strategic decisions, ensuring their voices are heard and valued at every level.
Learning Objectives:
- Redefine Assertiveness in HR Leadership: Understand how to communicate assertively while maintaining positive professional relationships.
- Master Strategic Negotiation Techniques: Learn effective negotiation strategies tailored to HR scenarios, such as securing budgets, negotiating benefits, and influencing leadership decisions.
- Navigate Gender Bias and Stereotypes: Recognize and overcome gender biases that women in HR often encounter during negotiations.
- Build Influence and Advocate for Change: Enhance your influence to advocate for policies, resources, and initiatives that drive organizational success and employee engagement.
Yvette Durazo
CEO/Founder, Unitive Consulting
Yvette Durazo, MA, PCC, is the principal consultant/CEO of Unitive Consulting, a workplace organizational effectiveness, strategic workplace conflict management, DEIB and leadership development firm. She is the author of the books Conflict-IQ® The Missing Piece to Turbocharge Leaders’ and Organizations’ Emotional Intelligence and In the High Heels of a Smart Negotiator to be launched in March 2025. Yvette brings innovative techniques to promote a positive workplace culture in organizations to encourage trust, productive human capital engagement, and inclusion.
Yvette is passionate about optimizing professionals and teams to engage in constructive problem-solving communication toward instilling respect, civility, and collaboration. She believes that human conflict is one of the most important things organizations must learn to harness to overcome any derailing of employees’ performance and engagement. Her methodologies are like a vitamin that is the breath of life to the immunity of organizations.
Presently, Yvette is an instructor for the Human Resource Management Certification program at the University of California, Santa Cruz Extension Silicon Valley and for the University of California, Davis Continuing Education, Conflict Resolution Program. She also teaches undergraduate and master’s degree students for Portland State University courses in Mediation Skill. She is the former ADR Program Administrator for the Superior Court of California, Alameda County. Yvette is fully bilingual in Spanish and has expertise in cultural diversity and inclusion. She can be reached at ydurazo@unitiveconsulting.com and you can follow her work at https://www.unitiveconsulting.com & https://www.linkedin.com/in/yvette-durazo/
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