Mission-Driven Storytelling: How HR
Can Influence Executive Buy-In and
Drive Culture Change
presented by Dave Collins
Stories don't just entertain - they transform cultures and unlock budgets. In this engaging session, HR professionals will learn how to harness the neuroscience of storytelling to secure executive support for HR initiatives, make company values memorable, and create deeper employee engagement. You'll discover how to build a "story playbook" that not only brings your organization's mission to life but also demonstrates clear ROI to leadership through compelling narratives that drive action.
Learning Objectives:
- Master the neuroscience of storytelling to create messages that influence decision-makers and inspire action
- Learn the "Anchor > Story > Impact" model to present HR initiatives in ways that resonate with executive priorities
- Build compelling business cases using data-driven stories that show the human impact of HR programs
- Develop your organization's "story playbook" to communicate values and culture change initiatives in memorable ways
- Use storytelling techniques to transform performance conversations, recruitment outcomes, and employee onboarding experiences
Dave Collins
Founder + CEO, Oak and Reeds
Dave Collins is the Founder and CEO of Oak and Reeds, a training consultancy specializing in interactive content to help professionals master critical communication skills for work and life. As a trainer, facilitator, keynote speaker, and executive coach, Dave has worked with global companies like Nike, Airbus, Salesforce, TikTok, and Google, equipping leaders with the tools to collaborate, manage, and communicate more effectively. With a dual degree in communication and economics from Northwestern University, Dave brings a dynamic approach to leadership development. He currently resides just outside of Oakland, CA, with his wife and son.
_1583984148853.png)