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Harnessing the Power of Technology to Drive Employee Healthcare Engagement
MARCIA OTTO
Vice President, Product Strategy Health AdvocateMarcia Otto is the Vice President of Product Strategy at Health Advocate. She has more than fifteen years of software product manager and experience in the Silicon Valley for consumer and B2B applications. For the last ten years, Marcia has been focused on health care transparency strategy and solutions aimed to reduce healthcare costs for businesses and empower their employees to become more engaged and effective in their healthcare.
Prior to Health Advocate, she was with IMS Health/Med-Vantage as the Director of Product Management, Provider & Payer Solutions. Marcia also led the eBusiness consumer and provider-facing transparency strategies and provider portal online experience for Blue Shield of California.
Credits
HRCI - HR (General):1.25, SHRM - PDC:1.25
Description
Many organizations are challenged with meeting the increasingly complex healthcare needs of their covered population while reducing costs. In order to implement a whole-person approach to healthcare that can impact outcomes and cost, it’s critical that employees have the ability to easily access all programs offered to support their total well-being. Existing and emerging technology can be leveraged to increase engagement and drive employees to take charge of their health. Learn how advanced data analytics coupled with personalized information from wellness programs, biometrics, and multi-platform pricing transparency tools can engage employees in managing their health. Meeting the employee where they are, and putting information on the device of their choice, can enhance engagement and provide meaningful behavior changes that improve care and reduce costs. Otto will also discuss how to incorporate new technology into existing health and benefits programs, as well as how to balance high tech with a “human touch” to provide valuable personalized support for employees.
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