Recruiting is the most strategic, complex and dynamic function within HR, but it hasn’t received the technology, attention, or investment it deserves. In a tightened labor market, today’s candidates are consumers who value the candidate experience more than ever, and executives are prioritizing the need for cost-efficient and effective recruitment strategies. Because recruitment is so critical to business success, there’s an enormous opportunity at hand for companies to embrace a new approach to attracting and hiring candidates. It begins with tossing the reactive hiring model and old technology, and instead treating the job seeking process as a consumer experience. Advantage Solutions generates $65+ billion and supports 40,000+ employees, staking claim as a leading sales and marketing agency. To keep pace and successfully scale the business, Advantage Solutions implemented machine learning, revamped its career site and executed an advanced social and mobile strategy. Its application process now operates very similar to a “shoe-buying experience,” to meet consumers’ needs and preferences, and reduce drop-off. This session will offer advice to convince key decision makers on the critical function of recruitment, adopt marketing techniques, and implement new strategies into your recruiting model to make the job-searching experience as streamlined as shopping on Amazon.